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Essentials
from $350
Thoughtfully designed everyday eyewear with approachable pricing and plenty of personality.

ABOUT THE TIER
Start with distinctive, well-made eyewear at an approachable price point. The Essentials tier brings together clean everyday shapes, comfortable construction, and personality-forward color for patients who want thoughtful design without stepping into the higher collections.
Starting frame price only. Final cost varies with frame selection, lenses, lens options, and applicable vision benefits.
Designers in this tier

Kübik
BOLD COLOUR · ORIGINAL EXPRESSION
EXPLORE BRAND →
ESSENTIALS · FROM $350

Appalachee
EVERYDAY COMFORT · EASY STYLE
EXPLORE BRAND →
ESSENTIALS · FROM $350
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